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Dr. Denim was launched in 2004 with the ambition of creating a lifestyle revolving around denim.

Dr. Denim is intellectually curious yet humble, treating denim as a science where development flourishes through research and creativity.

The design philosophy is to create contemporary interpretations of denim and clothing off an abstract idea which acts as a source of inspiration for their choice of fabrics, colours, cuts and treatments. Every collection starts with a blank piece of paper, taking shape as they gradually translate their inspiration into something solid. To them, denim is not just a fabric - it's a blank canvas that allows them to apply ideas, visions, research and creativity. Denim is the ultimate science.