Hype Means Nothing Genders Men

Hype Means Nothing, a young French brand a priori rather simplistic, has already been a total hit in the fashion scene. What separates this brand from any other urban t-shirt line is its signature look of the playful upside-down-finger-glasses images of some of the most iconic celebrities and influential people of our society, past and present. From President Barack Obama to Mickey Mouse and Michael Jordan, Hype Means Nothing has captured the essence of t-shirt cool with black and white images that poke a little fun at our most beloved icons. Even some of our favorite fashion trendsetters like Rihanna and Cassie have been spotted rocking the brand.